What we do

Investment Strategy

As investors, we back businesses across Africa and the Middle East through a Club Deal model built on partnership, not just capital.

Our approachHow we invest

We invest through a Club Deal that brings together UAE, European and African investors — partners who add more than capital, drawing on their networks to support each participation. We complement that capital with our own group's advisory expertise in strategy and finance, and we invest opportunistically rather than at the earliest, riskiest stage: we don't do seed or project financing.

Who we backThe businesses we look for

We look for businesses across Africa, with a focus on Guinea-Conakry and the CEMAC and UEMOA regions, in sectors including IT, industry, sustainable businesses, services, agro-industries, catering, hospitality and logistics. We back companies with a recurring turnover and at least one balance sheet on record — whether already profitable or on a clear path to profitability within twelve months. We're equally open to special situations, and comfortable as a minority or majority shareholder.

Staying involvedHow we stay close

We don't need a board seat to stay close to an investment — but we do ask for monthly visibility into how it's performing.

How we proceed

A disciplined process, from first review to close.

Our processFrom selection to close

Every file we receive is reviewed by our weekly Selection Committee. Those we select move to a monthly Investment Pre-Committee for deeper analysis, then through due diligence to validation by our Investment Committee. On average, we close in three to six months — sometimes in as little as one, when the situation calls for it, occasionally longer when more time is needed to gather the right elements.

Our approach to every dealEngaged, whatever the outcome

Whatever the outcome of our review, we stay engaged and positive. We're passionate about entrepreneurs, and glad to help think through the road ahead — deal or no deal.

Have a file worth reviewing?

Submit it to our team